Mtime, the 10-year-old, Beijing, Chinabased movie marketing company founded by Kelvin Hou, a former Microsoft executive, is creating a revolution in the Chinese movie merchandising business that promises to be a very bright spot for the future of Hollywood studio merchandising revenues coming out of China.
"For China’s nascent movie business, it’s about time, Mtime" - Stephen Ekstract
Included in the Report
China's Movie Market Size
Mainland China is currently the world’s second largest movie-going market, behind only North America, with rapid growth driven by a booming middle class and a theater-building spree that shows no sign of slowing.
Rules of Engagement
Currently, the process to get a film into China is this: Hollywood studios need to lobby the statecontrolled China Film Group to get films released in the country, and because of revenue share with China Film Group, the studios only get to keep 25 percent of the box office revenue.
CHINA’S HOLLYWOOD CONNECTION–THE WANDA GROUP
China’s movie marketing maven, Mtime, moves into merchandising.
