Rainbow Cements Winx Club Deal

Rainbow has tapped European construction blocks manufacturer Cobi for a line of  Winx Club building sets based on the television series.

The pan-European deal is part of a new initiative by Cobi to increase their offerings for girls.

Cobi will release 10 Winx Club building sets this fall and plans to expand the line in in 2014 with a continuously updated style guide that will tie in to the TV series.