WildBrain CPLG Expands Grinch Licensing Program

WildBrain CPLG, on behalf of Dr. Seuss Enterprises, has been working closely with U.K. licensees and retailers to grow the Grinch product range for the holidays. 

A host of new licensees in new product areas are on board, including CWI (babywear), Kokomo (health & beauty), Widdop & Co (Christmas decorations), That Company Called If (reading accessories), Portico (calendars), Ecell (phone accessories) and Enesco (gifting).

“The Grinch is such an iconic character loved by all ages, that the brand has firmly established itself as a Christmas staple,” says John Taylor, managing director, U.K. and France, WildBrain CPLG. “It’s hugely exciting to see The Grinch’s U.K. retail footprint continue to grow with new licensees and products year-on-year.”

At retail, Primark continue to support the brand across men’s, ladies’ and kids’ apparel, sleepwear, gifting and accessories, in addition to health and beauty. Elsewhere, Asda has launched Grinch products for the whole family, from baby products through to adults, including an exclusive Christmas duvet design.

New Look has expanded on their 2018 range to include daywear, nightwear and underwear for men, ladies and girls, and Very.co.uk have supported the brand with matching ‘Mama Grinch’, ‘Papa Grinch’ and ‘Mini Grinch’ pajama sets. 

The Grinch is also being supported by River Island, Next, Morrisons and Tesco.

“Dr. Seuss has added a host of terrific licensees into the family over the past year and is very happy to respond to our fans’ growing demand for the Grinch by bringing such a broad assortment of product to retail,” says Susan Brandt, president, Dr. Seuss Enterprises. “We will continue to look to these important retailers to help bring more of Dr. Seuss’s beloved characters to the UK and Europe throughout the year.”