The three-year deal sees multiple territories being tackled by children’s brand Petit Collage.

License Global

January 24, 2020

1 Min Read

A new partnership has been secured between The Roald Dahl Story Company and children’s brand Petit Collage to develop a line of products based on the author’s stories.

“Partnering with an evergreen children’s brand like Roald Dahl is a dream come true, and a brilliant fit for Petit Collage,” says Emma Puzey, licensing manager, Wild + Wolf. “The longevity of Roald Dahl’s stories is demonstrated by 50+ years of delighting children and adults with books that have become a childhood staple. Petit Collage is in a unique position to offer quality, sincere gifting that pairs well with the respected children’s literature of Roald Dahl and shares in its fun and enthusiasm. Our talented design team will translate the imagination of his iconic stories into engaging toys, games and gifts that bring families together.”

Properties covered include Charlie and the Chocolate Factory, The BFG, The Enormous Crocodile, James and the Giant Peach, Fantastic Mr. Fox, The Witches and Matilda.

This marks the first literary partnership for Petit Collage and it will see puzzles, board games, card games and dice games be created and distributed across the U.K., the Channel Islands, the Isle of Man, Eire and Europe.

“We are thrilled to be working with Petit Collage and very much looking forward to the launch of the collection of responsibly designed products that are sure to delight our fans,” says Rebecca French, senior licensing manager, The Roald Dahl Story Company.

Products such as the magnetic squibbling board, trivia quiz set, golden ticket memory game, James and the Giant Peach snap and Matilda keepsake puzzle will launch in autumn/winter 2020.

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