November 19, 2020
has appointed V.I.P. Entertainment and Merchandising, based in Hamburg, Germany, as its exclusive licensing agent for the
SHAPE
brand in Germany, Austria, Switzerland and Lichtenstein, effective immediately.
“We’re thrilled to partner with V.I.P. Entertainment & Merchandising to untap the
SHAPE
brand’s licensing potential across this region,” says Tom Rowland, vice president, international, Meredith.
One of the leading independent licensing agents in the German-speaking market, V.I.P. Entertainment & Merchandising will grow licensing programs across a variety of product categories for
SHAPE
.
“Based on our 40+ years track record, we envisage ample opportunities for a premium brand like
SHAPE
in the ever-emerging Fitness and Wellbeing markets, ranging from fitness gear and apparel and shoes over energy snacks and drinks to frozen diet meals and even studio course and travels for fitness minded women,” says Michael A. Lou, chief executive officer, V.I.P. Entertainment
The German edition of
SHAPE
is published under license by Bauer Verlag and is distributed throughout Germany, Austria and Switzerland.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
