V.I.P. Entertainment and Merchandising Gets into SHAPE

V.I.P. will be the exclusive licensing agency representing SHAPE in Germany.
License Global

November 19, 2020

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Meredith Corporation

has appointed V.I.P. Entertainment and Merchandising, based in Hamburg, Germany, as its exclusive licensing agent for the

SHAPE

brand in Germany, Austria, Switzerland and Lichtenstein, effective immediately.  

“We’re thrilled to partner with V.I.P. Entertainment & Merchandising to untap the

SHAPE

brand’s licensing potential across this region,” says Tom Rowland, vice president, international, Meredith. 

One of the leading independent licensing agents in the German-speaking market, V.I.P. Entertainment & Merchandising will grow licensing programs across a variety of product categories for

SHAPE

“Based on our 40+ years track record, we envisage ample opportunities for a premium brand like

SHAPE

in the ever-emerging Fitness and Wellbeing markets, ranging from fitness gear and apparel and shoes over energy snacks and drinks to frozen diet meals and even studio course and travels for fitness minded women,” says Michael A. Lou, chief executive officer, V.I.P. Entertainment

and Merchandising.

The German edition of

SHAPE

is published under license by Bauer Verlag and is distributed throughout Germany, Austria and Switzerland.

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