V.I.P. will be the exclusive licensing agency representing SHAPE in Germany.

License Global

November 19, 2020

1 Min Read

Meredith Corporation has appointed V.I.P. Entertainment and Merchandising, based in Hamburg, Germany, as its exclusive licensing agent for the SHAPE brand in Germany, Austria, Switzerland and Lichtenstein, effective immediately.  

“We’re thrilled to partner with V.I.P. Entertainment & Merchandising to untap the SHAPE brand’s licensing potential across this region,” says Tom Rowland, vice president, international, Meredith. 

One of the leading independent licensing agents in the German-speaking market, V.I.P. Entertainment & Merchandising will grow licensing programs across a variety of product categories for SHAPE

“Based on our 40+ years track record, we envisage ample opportunities for a premium brand like SHAPE in the ever-emerging Fitness and Wellbeing markets, ranging from fitness gear and apparel and shoes over energy snacks and drinks to frozen diet meals and even studio course and travels for fitness minded women,” says Michael A. Lou, chief executive officer, V.I.P. Entertainment and Merchandising.

The German edition of SHAPE is published under license by Bauer Verlag and is distributed throughout Germany, Austria and Switzerland.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like