V.I.P. Entertainment and Merchandising Gets into SHAPE

Meredith Corporation has appointed V.I.P. Entertainment and Merchandising, based in Hamburg, Germany, as its exclusive licensing agent for the SHAPE brand in Germany, Austria, Switzerland and Lichtenstein, effective immediately.  

“We’re thrilled to partner with V.I.P. Entertainment & Merchandising to untap the SHAPE brand’s licensing potential across this region,” says Tom Rowland, vice president, international, Meredith. 

One of the leading independent licensing agents in the German-speaking market, V.I.P. Entertainment & Merchandising will grow licensing programs across a variety of product categories for SHAPE. 

“Based on our 40+ years track record, we envisage ample opportunities for a premium brand like SHAPE in the ever-emerging Fitness and Wellbeing markets, ranging from fitness gear and apparel and shoes over energy snacks and drinks to frozen diet meals and even studio course and travels for fitness minded women,” says Michael A. Lou, chief executive officer, V.I.P. Entertainment and Merchandising.

The German edition of SHAPE is published under license by Bauer Verlag and is distributed throughout Germany, Austria and Switzerland.