Scholastic U.K. to Ramp Up Licensing

David Maybury promoted to new role as media development director.

Scholastic U.K. is making changes to its editorial group as it looks to grow its licensed publishing and leverage its owned brands more effectively.

Through partnerships with companies such as SuperAwesome and Brown Bag Films, the publisher has had success recently bringing breakout books from brands with a strong media platform to its list. As a result David Maybury has taken up a new role of media development director, engaging with content creators to acquire both fiction and non-fiction books. Maybury will report to publisher Miriam Farbey.

At the same time, Scholastic is also seeking to grow licensing opportunities for its owned IP and for authors and illustrators where it holds rights.

Maybury will also be responsible for building relationships with film and TV companies (excluding the Horrible Histories and Horrible Science brands). 

Elizabeth Scoggins (licensing and nonfiction publisher) and Maya Maraj (licensing scout) will continue with their work to bring licensed books to Scholastic’s list, striking deals for local territories, as well as working in Scholastic’s global environment. Both will expand their roles, seeking opportunities for Scholastic properties externally across merchandising categories.