Roald Dahl Grows James and the Giant Peach

Portico, Smiffy’s, Fiesta Crafts, Danilo and Creative Tops are on board to grow the classic literary brand.

EUROPE–The Roald Dahl Literary Estate has secured a raft of licensees to release new products next year based on James and the Giant Peach.

New partners include: Portico for back-to-school stationery; Smiffy’s for exploration and adventure kits, daywear, nightwear and dress up; Fiesta Crafts for hand and finger puppets; Danilo for greeting cards; and Creative Tops for ceramics and children’s homewares.

A novelty edition of the book, complete with fuzzy peach stickers and a James’s Giant Bug non-fiction activity book, will be released in February. A sticker activity book will follow later in spring.

The Roald Dahl Literary Estate is also seeking to add product lines that expand the brand across its key themes of exploration, adventure and nature.