The Rainbow Fish
book series for licensing in the U.S. and Canada.
Originally published in 1992, there are now seven titles in the series with an additional title scheduled for 2017 to coincide with the brand's 25th anniversary.
Initial categories available for licensing include plush, toys, games, apparel, accessories, bedding, room décor, stationery and craft items. RJM will also work with NorthSouth to appoint sub-agents for the brand in the U.K. and Australia.
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