The 19-piece beauty collection will be available online and at Ulta Beauty, the brand’s exclusive retail partner.
The 19-piece line, dubbed Beauty by PopSugar, will debut online at BeautyByPopSugar.com as well as Ulta Beauty, the brand’s exclusive retail partner. Ulta’s e-commerce site will also stock the range.
“We’ve been at the content thing for over 10 years, and we looked at extending the brand from a licensing perspective,” says Lisa Sugar, president and founder, PopSugar. “We felt PopSugar has become such a trusted voice that it was time to think of new revenue sources.”
The deal also marks the first time PopSugar-branded beauty products will be available. The brand is also planning to expand into additional categories such as skin care, complexion and fragrance.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.