License Global
March 21, 2019
Pingu fans were invited to create an original Pingu-themed recipe and submit that recipe along with a photo for a chance to win prizes and gain exposure for their creations. Entrants were asked to post the recipe via Instagram or Twitter using a dedicated hashtag for a chance to have their recipe shared via
Lettuce Club
magazine,
Lettuce Club
news and Pingu’s official homepage.
“This competition has captured the fun and charm of Pingu and his friends in a delightful and original way,” says Takeshi Nakamura, global business group licensing manager, Sony Creative Products. “It’s been wonderful to see how the readers of
Lettuce Club
have brought some of their favorite children’s characters to their specially designed meals.”
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