Tokyo-based Sony Creative Products, which manages licensing in Japan for animated penguin Pingu on behalf of rights owner Mattel, partnered with women’s lifestyle magazine Lettuce Club for a Pingu-themed recipe contest.
Pingu fans were invited to create an original Pingu-themed recipe and submit that recipe along with a photo for a chance to win prizes and gain exposure for their creations. Entrants were asked to post the recipe via Instagram or Twitter using a dedicated hashtag for a chance to have their recipe shared via Lettuce Club magazine, Lettuce Club news and Pingu’s official homepage.
“This competition has captured the fun and charm of Pingu and his friends in a delightful and original way,” says Takeshi Nakamura, global business group licensing manager, Sony Creative Products. “It’s been wonderful to see how the readers of Lettuce Club have brought some of their favorite children’s characters to their specially designed meals.”