Peter Rabbit Brews Afternoon Tea Deal

Penguin Ventures has partnered with Le Meridien Piccadilly Hotel on an Afternoon Tea concept based around Peter Rabbit.
License Global

April 4, 2019

Peter Rabbit Brews Afternoon Tea Deal

The deal was brokered by Silvergate Media, global licensing agent for

Peter Rabbit

.

Penguin Ventures developed the afternoon tea concept in collaboration with Le Meridien Piccadilly Hotel on behalf of Beatrix Potter’s original publisher Frederick Warne & Co.

The afternoon tea will allow families to enjoy stories with tasty treats including chamomile chocolate pots and vegetable patch sandwiches. Children can enjoy a “kids only” check-in and will receive

Peter Rabbit

goodies including a purse, drawstring bag and a bespoke Le Méridien Piccadilly

Peter Rabbit

book. They will also be able to take part in a dedicated

Peter Rabbit

trail through the hotel.

A group of influencers were the first to taste the

Peter Rabbit

Afternoon Tea menu at the

Peter Rabbit

Springtime Celebration, during which guests enjoyed dressing up and face-painting activities. The menu includes Mr. McGregor’s Garden wrapping vegetable and the Caught In A Twist smoked salmon and sun-dried tomato pinwheel. Pastries include the

Flower-Pot Hideout, a chamomile mousse inside an edible chocolate pot and a Magnificent Mushroom of strawberry ganache with a crunchy meringue stem, among many other treats inspired by

Peter Rabbit.

The tea is served in the airy Terrace On Piccadilly that boasts a Victorian glass atrium with floor-to-ceiling windows and a balcony that overlooks Piccadilly.

“It has been a pleasure to work in partnership with Le Méridien Piccadilly, and the team there have created an absolutely beautiful and delicious offering,” says Izzy Richardson, head of brand, Penguin Ventures. “The

Peter Rabbit

Afternoon Tea is so clearly inspired by Beatrix Potter’s best-loved Tale–guests are in for a real treat.”

“Creating a dedicated Afternoon Tea in celebration of the iconic British classic tale of

Peter Rabbit

seemed like a perfect fit for our family guests,” says James Olivier, general manager, Le Méridien Piccadilly. “As the story is so rich in adventure and color, our expert pastry team could really have fun with creating a nostalgic experience for the whole family to enjoy.”

The

Peter Rabbit

Afternoon Tea launched this month and will run for six months.

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