Allrecipes is also set to launch its own wine club offering next month.
NORTH AMERICA–Meredith and Direct Wines have joined forces to launch a customized, quarterly wine club for Better Homes & Gardens.
The Better Homes & Gardens Wine Club will ship 12 new bottles, which are tailored to each member’s tastes, every three months. Members will also receive 20 percent savings on future cases and wine knowledge via tasting notes and serving advice, which are included in each shipment and online. Members will also be able to rate each bottle online or via phone to customize their shipments. They can also indicate specific varietals they prefer or whether they would like to repeat wines they have received.
"Anyone who has ever been faced with a restaurant wine list or a wall of bottles at the store knows how hard it can be to make the best selection. We're launching the Better Homes & Gardens Wine Club to help our audience enjoy the perfect bottle of wine, every time, conveniently delivered right to their doorstep," says Stephen Orr, editor-in-chief, Better Homes & Gardens. "Through our expert tasting notes and the ability to save preferences and customize each shipment, the Wine Club helps members become more knowledgeable and confident in their wine selections."
The Better Homes & Gardens Wine Club is currently available through the publication’s digital and print properties. The wine club offering will also be expanded to Allrecipes properties next month.