Publisher will continue to operate MLSO media brands for the next 10 years.
finalized its acquisition of Martha Stewart Living Omnimedia
earlier this month.)
Under the new 10-year contract, which replaces a prior agreement reached with the former Martha Stewart Living Omnimedia and announced on Oct. 15, 2014, Meredith's National Media Group will assume the editorial and operational teams for all print, digital and video functions for the
Martha Stewart Living
Martha Stewart Weddings
media brands including the websites MarthaStewart.com and MarthaStewartWeddings.com. Additionally, Meredith will continue to lead sales and marketing, circulation, production and related functions for the brands. The agreement continues to apply to the U.S. and Canada, with opportunities for further overseas expansion.
"This new agreement is a natural evolution of our partnership with Meredith Corporation and will allow our magazines to realize their
"This is a groundbreaking partnership for the Martha Stewart media properties as they will now be fully integrated with one of the leading media companies in the world and well positioned to grow their audience," says William Sweedler, chairman, Sequential. "This transaction allows our team to focus on our core strength which is activating new growth channels in the merchandising vertical."
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