Meredith Revises Martha Stewart License

Publisher will continue to operate MLSO media brands for the next 10 years.

Sequential Brands Group has restructured its licensing agreement with Meredith for the Martha Stewart media properties. 

(Sequential finalized its acquisition of Martha Stewart Living Omnimedia earlier this month.)

Under the new 10-year contract, which replaces a prior agreement reached with the former Martha Stewart Living Omnimedia and announced on Oct. 15, 2014, Meredith's National Media Group will assume the editorial and operational teams for all print, digital and video functions for the Martha Stewart Living and Martha Stewart Weddings media brands including the websites MarthaStewart.com and MarthaStewartWeddings.com. Additionally, Meredith will continue to lead sales and marketing, circulation, production and related functions for the brands. The agreement continues to apply to the U.S. and Canada, with opportunities for further overseas expansion.

"This new agreement is a natural evolution of our partnership with Meredith Corporation and will allow our magazines to realize their full potential," says Martha Stewart, founder and chief creative officer, MSLO. "I'm extremely proud of our editorial team and the work they do to deliver inspiring content to readers everywhere. I'm confident that the Martha Stewart editorial team, along with Meredith's leadership, will be a powerful combination that will evolve the opportunities for our invaluable content and grow the reach of our magazines for years to come."

"This is a groundbreaking partnership for the Martha Stewart media properties as they will now be fully integrated with one of the leading media companies in the world and well positioned to grow their audience," says William Sweedler, chairman, Sequential. "This transaction allows our team to focus on our core strength which is activating new growth channels in the merchandising vertical."