Meredith Revises Martha Stewart License

Sequential Brands Group has restructured its licensing agreement with Meredith for the Martha Stewart media properties.

April 6, 2018

Publisher will continue to operate MLSO media brands for the next 10 years.

Sequential Brands Group has restructured its licensing agreement with Meredith for the Martha Stewart media properties.

(Sequential

finalized its acquisition of Martha Stewart Living Omnimedia

earlier this month.)

Under the new 10-year contract, which replaces a prior agreement reached with the former Martha Stewart Living Omnimedia and announced on Oct. 15, 2014, Meredith's National Media Group will assume the editorial and operational teams for all print, digital and video functions for the

Martha Stewart Living

and

Martha Stewart Weddings

media brands including the websites MarthaStewart.com and MarthaStewartWeddings.com. Additionally, Meredith will continue to lead sales and marketing, circulation, production and related functions for the brands. The agreement continues to apply to the U.S. and Canada, with opportunities for further overseas expansion.

"This new agreement is a natural evolution of our partnership with Meredith Corporation and will allow our magazines to realize their

full potential," says Martha Stewart, founder and chief creative officer, MSLO. "I'm extremely proud of our editorial team and the work they do to deliver inspiring content to readers everywhere. I'm confident that the Martha Stewart editorial team, along with Meredith's leadership, will be a powerful combination that will evolve the opportunities for our invaluable content and grow the reach of our magazines for years to come."

"This is a groundbreaking partnership for the Martha Stewart media properties as they will now be fully integrated with one of the leading media companies in the world and well positioned to grow their audience," says William Sweedler, chairman, Sequential. "This transaction allows our team to focus on our core strength which is activating new growth channels in the merchandising vertical."