Men's Health Cooks Up Sous Vide Dishes in U.K.

EUROPE–Rodale has partnered with M&M Walshe to create a range Men’s Health-branded sous vide meat dishes in the U.K.

April 6, 2018

Men's Health Cooks Up Sous Vide Dishes in U.K.

The new dishes will be available exclusively in Iceland before rolling out to Morrisons early next year.

Golden Goose, Rodale’s licensing agent in the region, brokered the deal.

The new line will launch with three dishes–Chicken Tikka Fillets, Piri-Piri Chicken Breast and Cajun Pulled Pork.

“The launch of the slow-cooked meat range comes immediately on the back of the launch of

Men’s

Health

sausages into Asda and it is now clear that the

Men’s Health

brand has a place in the shopping basket of consumers who want a delicious tasting meat product which is low in fat, high in protein and full of ingredients with specific health benefits," says Antonia Habdank, account director, Golden Goose.

The

Men’s Health

sous vide meats will be sold exclusively in Iceland before rolling out to Morrisons in January. The line will also be supported online and through the pages of

Men’s Health

magazine.