The new dishes will be available exclusively in Iceland before rolling out to Morrisons early next year.
EUROPE–Rodale has partnered with M&M Walshe to create a range Men’s Health-branded sous vide meat dishes in the U.K.
Golden Goose, Rodale’s licensing agent in the region, brokered the deal.
The new line will launch with three dishes–Chicken Tikka Fillets, Piri-Piri Chicken Breast and Cajun Pulled Pork.
“The launch of the slow-cooked meat range comes immediately on the back of the launch of Men’s Health sausages into Asda and it is now clear that the Men’s Health brand has a place in the shopping basket of consumers who want a delicious tasting meat product which is low in fat, high in protein and full of ingredients with specific health benefits," says Antonia Habdank, account director, Golden Goose.
The Men’s Health sous vide meats will be sold exclusively in Iceland before rolling out to Morrisons in January. The line will also be supported online and through the pages of Men’s Health magazine.