April 6, 2018
Longtime partners plan new publishing products including movie tie-ins.
Scholastic has extended and expanded its publishing relationship with The LEGO Group through 2019.
The partnership will now include all-language rights worldwide, as well as several new publishing programs, line extensions and acquisitions. World English rights will be managed by Scholastic U.S., and foreign translation rights will be managed by Scholastic U.K.
The two companies have been partners for more than 12 years and have more than 45 million Scholastic LEGO books in print.
Under the new agreement, Scholastic will continue to publish books based on the following LEGO Play Themes: City, Ninjago, Bionicle, Elves, Friends, LEGO Star Wars, and LEGO DC in a variety of formats.
New publishing plans include:
Nonfiction: Illustrated LEGO mini-figures will introduce facts combined with fantastic real-world photos in a variety of formats and covering topics such as planets, knights and castles, dinosaurs and the ocean, as well as gift books.
The first-ever LEGO Pop-Up: Set to be published in September 2016, this three-dimensional road trip through different LEGO universes, both past and present, takes readers on an interactive journey.
Movie tie-in books: Scholastic will publish movie tie-in books in a variety of formats based on LEGO feature films released during the term of the agreement.
“As the largest children’s book publisher in the world, creating fantastic books for millions of kids of all ages and reading levels, it was a natural thing for us to extend and expand the long-term partnership we have with Scholastic,” says Andrea Ryder, licensing director, The LEGO Group. “Sharing so many important values such as creativity, learning, fun, imagination and quality make it a great match, too. We are looking forward to excite children around the globe with more inspiring and innovative books coming out of this collaboration.”
You May Also Like
Ukonic Introduces Xbox ToasterNov 28, 2023
Ice Spice Has Her Own Chia PetNov 28, 2023
Paramount and Adairs Partner on Kids RangeNov 28, 2023
Kappa Announced as Official Supplier of 24 Hours Of Le Mans SportswearNov 27, 2023