LEGO Expands Scholastic Deal

Longtime partners plan new publishing products including movie tie-ins.

Scholastic has extended and expanded its publishing relationship with The LEGO Group through 2019.

The partnership will now include all-language rights worldwide, as well as several new publishing programs, line extensions and acquisitions. World English rights will be managed by Scholastic U.S., and foreign translation rights will be managed by Scholastic U.K.

The two companies have been partners for more than 12 years and have more than 45 million Scholastic LEGO books in print.

Under the new agreement, Scholastic will continue to publish books based on the following LEGO Play Themes: City, Ninjago, Bionicle, Elves, Friends, LEGO Star Wars, and LEGO DC in a variety of formats.

New publishing plans include:

“As the largest children’s book publisher in the world, creating fantastic books for millions of kids of all ages and reading levels, it was a natural thing for us to extend and expand the long-term partnership we have with Scholastic,” says Andrea Ryder, licensing director, The LEGO Group. “Sharing so many important values such as creativity, learning, fun, imagination and quality make it a great match, too. We are looking forward to excite children around the globe with more inspiring and innovative books coming out of this collaboration.”