New licensee Primary Colors will develop an extensive line utilizing the The Very Hungry Caterpillar brand along with other iconic characters from Carle’s books to create a collection of stationery, craft and school supplies that will arrive at retail spring 2015.
Capturing the playful theme of the World of Eric Carle, the new line will emphasize the brand's iconic collage art in a wide variety of products including coloring pouches, coloring packs, craft kits, activity pads, stickers, markers, crayons, glue sticks, scissors and flash cards.
Additionally, Primary Colors will develop everyday and seasonal confections including gummies, fruit snacks, cookies and crackers.
Distribution will target a wide range of outlets such as grocery stores, independent specialty stores, specialty chains, mass
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