The Joester Loria Group brokered the agreement on behalf of The World of Eric Carle.
Each product in the new, branded line, which includes eight baby and children’s products designed to be kid safe, will feature imagery from the Eric Carle brand. Among the products included in the line are a fruit and veggie wash, a multi-surface cleaner, a plush toy cleaner and children’s laundry detergent.
The World of Eric Carle is the first license for Native Organics, which joins the robust Eric Carle licensing program of more than 135 licensees and promotional partners in 17-plus countries.
“Kids love to help during cleanup time, but most commercial cleaning products have harsh chemicals that can harm sensitive skin and eyes and do much worse if ingested,” says David Kassin, chief executive officer, Native Organics.
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