JLG Plans Eric Carle Cleaning Products

The World of Eric Carle has partnered with Native Organics for a line of natural, non-toxic cleaning products featuring The Very Hungry Caterpillar and artwork from other Eric Carle books. 

The Joester Loria Group brokered the agreement on behalf of The World of Eric Carle.

Each product in the new, branded line, which includes eight baby and children’s products designed to be kid safe, will feature imagery from the Eric Carle brand. Among the products included in the line are a fruit and veggie wash, a multi-surface cleaner, a plush toy cleaner and children’s laundry detergent.

The World of Eric Carle is the first license for Native Organics, which joins the robust Eric Carle licensing program of more than 135 licensees and promotional partners in 17-plus countries.

“Kids love to help during cleanup time, but most commercial cleaning products have harsh chemicals that can harm sensitive skin and eyes and do much worse if ingested,” says David Kassin, chief executive officer, Native Organics. “Because they are all-natural, our products don’t leave a chemical residue on toys or children’s furniture either, and will do the job in a safer and healthier way.”