Immediate Media Launches Rainbow High Magazine

Immediate Media, a special-interest content and platform company, is partnering with MGA Entertainment (MGA), one of the world’s largest toy and entertainment companies, to publish Rainbow High Magazine. The new magazine’s first issue is available at newsagents and most major supermarkets.   

Rainbow High is an inclusive line of fashion dolls and accessories introduced in 2020 by MGA. An animated series aired the same year on YouTube and became available on Netflix globally in March 2021.   

The brand encourages kids to continue to stay authentic to who they are as they grow older. The core values of the Rainbow High brand are uniqueness and confidence, and the brand’s characters celebrate across the doll lines, television series, video games, licensed merchandise and now Rainbow High Magazine.  

The monthly Rainbow High Magazine has activities to ignite young readers’ imagination and artistic skills. The publication promotes ingenuity and empowering self-assurance, inspiring readers to embrace their authentic selves.   

“We’re thrilled to launch Rainbow High Magazine, offering an immersive experience into the colorful, vibrant and ever-evolving world of Rainbow High,” says Alex Coates-Newman, publisher, youth and children, Immediate Media. 

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“The new Rainbow High Magazine provides fans with another touchpoint to interact with their favorite brand and allows them to enter a new world of entertainment and creative expression, encouraging them to let their true colors shine,” says Sarah Fletcher, vice president, licensing, U.K., Middle East and Africa, MGA Entertainment.   

Rainbow High Magazine’s first issue is now on sale at newsagents, most major supermarkets and Newsstand.co.uk.