Hidden Pigeon Taps Industry Veterans for Leadership Roles

The Hidden Pigeon Company (HPC) has announced new executive hires, strengthening the company’s leadership bench with the additions of Erin Morris, Carol Roeder, Jennifer Levine and Howard Chon to the senior team.

Erin Morris has been named head, global consumer products. In this role, she will oversee all licensing initiatives and partnerships, global publishing and consumer products, retail business development and franchise marketing. Previously, she held the position of vice president, franchise and consumer products, The SpringHill Company, where she led franchise development and e-commerce. Morris also served as senior vice president, global retail business development and e-commerce, Twentieth Century Fox, and was head, global retail sales and marketing, DreamWorks Animation. She also spent nearly ten years in leadership roles in the U.S. and Singapore at Disney Consumer Products.

Carol Roeder has been appointed in the role of executive director, publishing, where she will lead the global publishing business for the company, including its new imprint, Specific House. Prior to joining HPC, she held executive roles at Simon & Schuster, Lucasfilm, Twentieth Century Fox and Disney and has spent much of her career working with esteemed authors and illustrators, including Eric Carle, Sandra Boynton, Rick Riordan and Tony DiTerlizzi. Roeder has managed the publishing business for major global franchises, including James Cameron’s Avatar and Star Wars.

Former Netflix and Disney communications executive, Jennifer Levine, has joined the team as head, PR and communications, where she will lead global campaigns, strategies and messaging in support of the HPC brand and its businesses. She will also work directly with Mo Willems across his book launches and all creative endeavors, including his work with the Kennedy Center and other cultural institutions and his upcoming entertainment projects. Levine previously led the kids’ and family PR teams at Netflix and NBCUniversal Cable Entertainment. She joins the company from Amazon’s Global Media and Entertainment’s corporate communications team. She spent much of her career as vice president, global communications at The Walt Disney Company’s publishing division, where she was part of the team that initially launched Willems’ publishing career with “Don’t Let the Pigeon Drive the Bus!”

Howard Chon has joined as head, finance and business operations. Chon is a leader with deep expertise in developing new businesses and building global brands, including his most recent experience at 8020 Consulting. He spent nearly 18 years in senior finance and strategy roles at Warner Bros. Entertainment across consumer products and corporate finance.