Henson Launches Frog and Toad Program

The Jim Henson Company has signed its first two U.S. licensees for the classic children’s book series Frog and Toad on behalf of HarperCollins Children’s Books.

As the brand’s U.S. and Canadian licensing representative, Henson has signed Yottoy for hand-designed toys based on characters from the books and Clothworks for fabrics based on the books’ illustrations.

As part of its partnership with HarperCollins, Henson is also developing an animated feature film for the brand.

“HarperCollins Children’s Books have entrusted us with introducing the cherished Frog and Toad characters to licensees in the U.S. and Canada for the first time, so we are looking for opportunities with distinct and unique licensees,” says Melissa Segal, executive vice president, global consumer products, The Jim Henson Company. “The rollout of our licensing program begins with products based on the wonderful body of art from the original classic books, and the unique hand-designed toys from Yottoy, as well as the exceptional fabrics designed by Clothworks open the door to other products in primary categories such as apparel, accessories, gifts, home furnishings and room décor, targeting both kids and adults through department and specialty stores.”