15 lounges inspired by the magazine planned to open beginning in 2018.
-branded whiskey lounges across India, in a deal brokered by IMG.
lounges will provide an immersive brand experience inspired by the long-running men’s magazine.
brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” says Steve Ross, VP, global chief licensing director, Hearst Magazines. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience.”
lounge is scheduled to open in central Delhi in early 2018, to be followed by 14 additional lounges in major cities across India.
“Modern Delhites are looking for stylish venues to meet friends and colleagues,” says Gaurav Marya, chairman, Franchise India Holdings. “The
lounges will embody the brand’s character, making them a perfect
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