Global Pursuit will now work with its network of licensees, retailers and promotional partners throughout Asia to grow the Dr. Seuss brand and characters in the region. The company plans to develop a comprehensive licensing program that will include toys, video games, apparel, accessories, stationery, housewares and food and beverage (excludes publishing), as well as create promotional campaigns in conjunction with the brand’s expansion.
“Dr. Seuss is one of the most recognized brands in the world, known for celebrating the joy of reading and instilling self-confidence in young readers while also promoting the unlimited world of possibilities that exist in a child’s imagination,” says Susan Brandt, president, licensing and marketing, Dr. Seuss Enterprises. “We elected to work exclusively with Global Pursuit on expanding the licensing and merchandising
Sixteen Dr. Seuss books have been published in Chinese since 2006 by China Translation & Publishing Corp and 17 Dr. Seuss titles have been released since 2010 by bilingual Chinese publisher Beijing Oak Tree Books. Harper Collins also publishes Dr. Seuss books in English in China. Global Pursuit as says that Japan will be an area for development.
“We believe there is enormous potential to capitalize and expand upon the current awareness of Dr. Seuss across Asia and introduce products that will resonate with fans, while at the same time reaching out to an entire new generation,” says Cynthia Money, president, Global Pursuit.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.