Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 18, 2021
Mary Nhin, author of the breakout children’s social emotional wellness series “Ninja Life Hacks,” surpassed the one millionth book threshold for sales. She has released 64 “Ninja Life Hacks” titles in less than two years.
To celebrate, she released her “With You By My Side” video expressing gratitude for the parents, teachers, educators and therapists who have used these books to empower children.
“I feel so blessed that the stories and characters have resonated with children worldwide,” says Nhin. “As a small operator, I invite big players in the manufacturing and retail spaces to partner with me to help me reach the masses and improve the mental wellness of children everywhere.”
The Brand Liaison has already secured licensing deals with Weldon Owen, Fashion Angels and Fun World for activity books, board books, conversation cards, stationery, crafts, classroom decor, bags, and costumes, respectively. The next categories to license are toys, games, puzzles, apparel and sleepwear and the next retail channel to penetrate is the brick-and-mortar retailer world.
The initial licensed product launches will come in spring 2022.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like