Eric Carle Heads to Classrooms

Oriental Trading Company is planning a multi-category program of school and party supplies featuring artwork and characters from The World of Eric Carle.

The Joester Loria Group, exclusive worldwide agency for The World of Eric Carle, brokered the deal.

Oriental Trading will develop an extensive line of products using characters from Carle’s books, including The Very Hungry Caterpillar, to create collections that capture the World of Eric Carle and emphasize Carle’s distinctive collage art.

Oriental Trading will launch the program in June with an initial collection of 34 classroom products featured in their catalog for educators, Hands On Fun, along with prominent features on their website and social media platforms.

Additional collections will roll out later in the year.

The World of Eric Carle will host a sweepstakes and giveaway on Facebook and Pinterest to promote the line.

“For years children have enjoyed the magical, colorful nature in Eric Carle’s books," says Sam Taylor, chief executive officer, Oriental Trading Company. “We are thrilled to help bring that magic to life with fun and engaging products for their homes and classrooms.”