April 6, 2018
The Joester Loria Group, exclusive worldwide agency for The World of Eric Carle, brokered the deal.
Oriental Trading will develop an extensive line of products using characters from Carle’s books, including
The Very Hungry Caterpillar
, to create collections that capture the World of Eric Carle and emphasize Carle’s distinctive collage art.
Oriental Trading will launch the program in June with an initial collection of 34 classroom products featured in their catalog for educators,
Hands On Fun
, along with prominent features on their website and social media platforms.
Additional collections will roll out later in the year.
The World of Eric Carle will host a sweepstakes and giveaway on Facebook and Pinterest to promote the line.
“For years children have enjoyed the magical, colorful nature in Eric Carle’s books," says Sam Taylor, chief executive
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
