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October 17, 2019
Dr. Seuss Enterprises has announced licensing agreements for the Grinch property with Oriental Trading Company and Williams Sonoma.
The Oriental Trading Company deal sees the party supplies company developing a line of Grinch decorations, toys, novelties, craft supplies, stationery and educational products. Items will be sold in bulk to accommodate the holiday market. The partnership marks Oriental Trading Company’s first licensing deal with Dr. Seuss Enterprises.
For Williams Sonoma, the home goods company will develop a line of Grinch-themed homeware and kitchenware. Items from the collection include Grinch-styled aprons for both children and adults.
The Grinch license has previously been leveraged for holiday collabs with brands such as Forever 21.
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