property with Oriental Trading Company and Williams Sonoma.
The Oriental Trading Company deal sees the party supplies company developing a line of
decorations, toys, novelties, craft supplies, stationery and educational products. Items will be sold in bulk to accommodate the holiday market. The partnership marks Oriental Trading Company’s first licensing deal with Dr. Seuss Enterprises.
For Williams Sonoma, the home goods company will develop a line of
-themed homeware and kitchenware. Items from the collection include
-styled aprons for both children and adults.
license has previously been leveraged for holiday collabs with brands such as
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.