Dinosaur Roar! Heads to M&Co

U.K. fashion retailer secures Dinosaur Roar! for a new kids’ apparel range.

Nurture Rights has tapped U.K. fashion retailer M&Co for a Dinosaur Roar! apparel range that will be created in conjunction with the Natural History Museum.

The new childrenswear range, created by Fashion U.K., will include a variety of clothing including nightwear, daywear and accessories.

Additionally, a variety of branded merchandise will be featured alongside the apparel line in store and will be available online.

“We are delighted to have teamed up with M&Co for a new Dinosaur Roar! childrenswear collection,” says Nick Barrington, managing director, Nurture Rights. “M&Co is one of the best loved retailers in the U.K. and is a perfect partner to offer young children and their parents a range of clothing that celebrates this much loved brand.

The line will be available in more than 240 M&Co locations across the U.K. as well as online beginning in February 2017.

“Having seen success with our ranges of Natural History Museum branded clothing for older boys, we are delighted to be able to offer Dinosaur Roar! to our younger customers,” says Julia Redman, head of buying, kids, men’s, Kylie and home, M&Co. “We aim to bring to life Roar and his friends, in a colorful and exciting range of clothing, incorporating comfort, practicality and fun graphics from the much loved book.”