The Coolabi Group has launched WarriorCats.com, an online platform and merchandise store for its fantasy publishing brand Warrior Cats (“Warriors”).
The new website allows users to access the series’ community fan art, animation and user-generated content. Never-before-seen articles and opinion pieces from author Erin Hunter and team as well as news about future books and brand extensions (including an upcoming movie), will also be on the website.
Coolabi called on super-fans to create a “Family Tree” that details the relationship between the 450 cats found in the series as well as the Moonpool that lets users ask questions to be answered by StarClan, the home of the spirits of all cats' warrior ancestors.
The online store offers official Warriors merchandise including apparel, bags, accessories, canvas prints, stationery and more.
Merchandise is available now at Shop.WarriorCats.com.
“Over 30,000 Warrior fans from across the globe completed an online survey telling us what they loved about Warriors – from the responses it was evident there was an opportunity to create an expanded and interactive online space, " says Naomi Dare, head, digital, Coolabi Group. "We created a task force made up of Warriors super-fans, the Erin Hunter team, Harper Collins and Kid Industries alongside us to drive every aspect of the hub. Together we have developed all the new functionality and content for the site including brand new Warriors reactions, engaging quizzes, polls, an official family tree and interactive content, exclusive news and articles direct from the writing team. We look forward to sharing the official new home of Warriors with the fans and those new to the series.’’
Warriors follow five clans of wild cats–ShadowClan, RiverClan, ThunderClan, WindClan and StarClan–as they embark on fantasy adventures.
Collabai partners Working Partners developed the series.