'Clifford' Returns with New Deals

Scholastic’s Clifford the Big Red Dog is back with a new television series, book line and licensing program.

License Global, Content Editor

October 2, 2018

1 Min Read

The new “Clifford the Big Red Dog” TV series is produced by Scholastic Entertainment and will debut in the U.S. on Amazon Prime Video and PBS Kids in fall 2019.

The first 13 episodes will be available in January 2020.

“Clifford the Big Red Dog has been a beloved friend to children and families around the world for more than 50 years through the popular and enduring Scholastic books by Norman Bridwell,” says Debra Dorfman, vice president and publisher, global licensing, brands and media, Scholastic. “With a new television series, licensing program, movie and more on the way, we’re delighted to help reinvigorate the larger-than-life brand with a wide-ranging publishing program that will introduce Clifford, Emily Elizabeth and their friends to today’s young readers in fresh and exciting ways.” Scholastic will also debut a series of new Clifford titles.

The first three titles will hit the U.S. market in 2019 and explore the themes of swimming (in May) and back-to-school (in July). A “Welcome to Birdwell Island”-themed book will coincide with the launch of the show. Additional books will be released throughout the year.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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