April 6, 2018

The brand is touted as a “reminder to slow down and appreciate life’s simple happy moments” and is based on illustrations from Chronicle’s book
Happiness is… 500 Things to be Happy About
.
Chronicle has partnered with HAP Consulting to launch the brand across notecards, journals and sticky notes, followed by a range of gift products in 2016/2017.
“Happiness is… spreading happiness,” says Christine Carswell, publisher, Chronicle Books. “How exciting it is to grow the mindful and life-affirming Happiness is… brand–not only with Chronicle Books’ own publishing but also into myriad new products and gifts. Here's to celebrating happiness!”
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