The brand is touted as a “reminder to slow down and appreciate life’s simple happy moments” and is based on illustrations from Chronicle’s book
Happiness is… 500 Things to be Happy About
Chronicle has partnered with HAP Consulting to launch the brand across notecards, journals and sticky notes, followed by a range of gift products in 2016/2017.
“Happiness is… spreading happiness,” says Christine Carswell, publisher, Chronicle Books. “How exciting it is to grow the mindful and life-affirming Happiness is… brand–not only with Chronicle Books’ own publishing but also into myriad new products and gifts. Here's to celebrating happiness!”
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