JRL Group, the exclusive licensing agency for Encyclopaedia Britannica, has inked a new deal with Phoenix International Publications for a line of educational products under the Britannica Kids brand.
The first product in the line, Britannica Interactive Animal Library, is now available at retailers across North America including Costco and Toys ‘R’ Us.
The Britannica Kids Interactive Animal Library is an eight-book boxed set, including titles such as Tooth & Claw and Extinct Animals, which feature photos and illustrations about different groups of animals. The set also includes an interactive pen that lights up and provides audio answers to the quiz at the end of each section.
“We look forward to working with the team at Phoenix International Publications to tap into the content rich library of Encyclopaedia Britannica,” says Andrew Lieb, president, JRL Group. “This partnership will complement the other Encyclopaedia Britannica branded educational products already sold at retail.