BossBabe, Elle Partner for Women’s Empowerment Campaign

New Elle and BossBabe campaign include “Pitch Your Biz” and $15,000 in prize funding.
License Global

June 2, 2020

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ELLE has announced a new partnership with BossBabe to provide information and resources for women entrepreneurs.

The partnership revolves around a campaign called “Pitch Your Biz” which ELLE and BossBabe will run jointly. It offers female entrepreneurs a platform to pitch their business ideas for the chance to win $15,000 in prize funding and a home office makeover. The top ten contestants will receive classes at ELLE Education with a course of their choice for up to 140 hours, worth up to $1,200. They will also receive online business programs provided by BossBabe.

Contestants can enter the contest by going to BossBabe.com/elle and entering the video submission. The winner will be announced in October at the virtual pitch event on the platform Teachable.

“To me, being a BossBabe means being unapologetic in the pursuit of creating your version of success,” says Natalie Elizabeth Ellis, co-founder, BossBabe. “This partnership between ELLE and BossBabe cannot be more appropriate, as both have

strong beliefs in female empowerment and support. “We’re so excited and honored to be working with ELLE, a company that has been a champion of women empowerment from the beginning.”

Along with the campaign, the two companies aim to share invitations for community ambassadors, monthly podcasts and more. The partnership comes during ELLE’s 75th anniversary, which is being celebrated throughout the year.

“For 75 years, beyond fashion and beauty, the ELLE brand has always accompanied women in their daily (r)evolutions,” says Anne Billaz, chief executive officer, Lagardère Active Enterprise (a non-media ELLE brand business). “It is for and about the free-spirited, generous, and curious women. Our collaboration with BossBabe was quite apparent, as this collaboration properly embodies and celebrates the 75th anniversary of our brand.”

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