New Elle and BossBabe campaign include “Pitch Your Biz” and $15,000 in prize funding.

License Global

June 2, 2020

1 Min Read
Screen Shot 2020-06-01 at 5.14.37 PM.png

ELLE has announced a new partnership with BossBabe to provide information and resources for women entrepreneurs.

The partnership revolves around a campaign called “Pitch Your Biz” which ELLE and BossBabe will run jointly. It offers female entrepreneurs a platform to pitch their business ideas for the chance to win $15,000 in prize funding and a home office makeover. The top ten contestants will receive classes at ELLE Education with a course of their choice for up to 140 hours, worth up to $1,200. They will also receive online business programs provided by BossBabe.

Contestants can enter the contest by going to BossBabe.com/elle and entering the video submission. The winner will be announced in October at the virtual pitch event on the platform Teachable.

“To me, being a BossBabe means being unapologetic in the pursuit of creating your version of success,” says Natalie Elizabeth Ellis, co-founder, BossBabe. “This partnership between ELLE and BossBabe cannot be more appropriate, as both have strong beliefs in female empowerment and support. “We’re so excited and honored to be working with ELLE, a company that has been a champion of women empowerment from the beginning.”

Along with the campaign, the two companies aim to share invitations for community ambassadors, monthly podcasts and more. The partnership comes during ELLE’s 75th anniversary, which is being celebrated throughout the year.

“For 75 years, beyond fashion and beauty, the ELLE brand has always accompanied women in their daily (r)evolutions,” says Anne Billaz, chief executive officer, Lagardère Active Enterprise (a non-media ELLE brand business). “It is for and about the free-spirited, generous, and curious women. Our collaboration with BossBabe was quite apparent, as this collaboration properly embodies and celebrates the 75th anniversary of our brand.”

Read more about:

ELLE

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like