Bonnier Corp., Celestron Sign Popular Science CP Deal

The products are expected to drop in summer 2021.

License Global

August 25, 2020

Bonnier Corp. has signed a licensing agreement for its brand

Popular Science

with Celestron Acquisition.

The deal was announced by Elise Contarsy, senior vice president, Bonnier Consumer Products.

“We are very excited to be entering this category because it is such a natural extension of the

Popular Science

brand,” says Contarsy,. “In Celestron, we’ve found a partner that produces top-quality products and is the industry leader. We’re especially enthusiastic given the growing consumer interest in spending more time outdoors.”

Celestron will produce an extensive line of

Popular Science

products that will include telescopes, microscopes, sport optics and accessories. The deal was brokered by Evolution USA, the licensing and brand management agency that represents the

Popular Science

brand worldwide.

“For decades,

Popular Science

has been a leading source of knowledge and information for science aficionados of all ages and expertise,” says Stephanie Schroeter, vice president, marketing and product

development, Celestron. “We are very excited to not only further integrate our products with the

Popular Science

community, but to also expand our catalog with these new

Popular Science

product offerings.”

Products will be available in summer 2021 in North America, the United Kingdom, Australia and New Zealand across all distribution channels.