Archie Comics Turns the Page on Licensing

Archie Comics has tapped Merchantwise Licensing to serve as the brand's licensing and merchandise representative in Australia and New Zealand.

Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.”

“It’s exciting to see timeless favorites reinvented for modern audiences,” says Alan Schauder, managing director, Merchantwise. “In its almost 80-year history, Archie Comics has sold billions of comics and branded merchandise. Now, with the success of ‘Riverdale’ and the new ‘Sabrina’ TV series on Netflix, Archie Comics characters are set to be more popular than ever. We are pleased to be working with Archie Comics Publications to develop fan-centric merchandise for Archie lovers both old and new.”