Licensing partners to have direct access to consumer base through interactive site.

License Global

January 26, 2024

1 Min Read, Animaccord

Animaccord, the international entertainment company behind the animated series, “Masha and the Bear,” has announced the launch of a new multi-territory, multi-language website dedicated to the Masha and the Bear brand. The online platform, accessible at, provides fans worldwide with “Masha and the Bear” webisodes, a variety of apps and games, activity sheets and wallpapers featuring cartoon characters. Users can engage in quizzes and contests, getting digital and physical prizes from “Masha and the Bear” and its licensing partners.

The website is designed to cater to audiences across various regions, including Europe, APAC, Americas and MENA, with content available in English, French, Italian, Spanish (LatAm) and Portuguese (Brazil), while Turkish and German will be available in the coming weeks.

In addition to offering entertainment, the platform doubles as an online product catalog. Fans can surf for a wide range of “Masha and the Bear” products, from merchandise to collectibles, and the site provides licensing partners with a prominent space to showcase and promote their “Masha and the Bear” products, reaching a wider consumer base.

For fans and licensing professionals alike, the website acts as a central hub for the latest brand news, including new product launches, episode releases, app and game updates, awards, live experiences, TV and media appearances and learning topics related to “Masha and the Bear.”

Animaccord is now actively working on adding more language versions and features to the website to better serve its global fan base.

About the Author(s)

License Global

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