Alessandra Dematteis Joins DeAPlaneta Entertainment as Head of Media Sales, Kids & Family Division in Italy

DeAPlaneta Entertainment has announced that Alessandra Dematteis has joined as head, media sales of the company’s Kids & Family division in Italy, where she will also oversee operations in Greece, Turkey and Asia.

Dematteis brings extensive experience in producing and distributing children’s and family content from her work at Italian publishing and transmedia entertainment company Atlantyca.

“Alessandra’s expertise over animated and family content in Italy and overseas will be of invaluable help in consolidating DeAPlaneta Kids & Family’s position,” says Carlos Biern, distribution and content director, DeAPlaneta Kids & Family.”

“DeAPlaneta Entertainment is one of the most internationally renowned entertainment companies in Europe and Spanish-speaking,” says Dematteis. “I hope to bring my expertise to identify content opportunities while we further expand hit brands such as Milo and upcoming Monster Shaker and Magic Lilly. I am overexcited to join a team that really enjoys what they do.”