Princess Bride Crown Jewel of Licensing Initiative

The Princess Bride will celebrate its 20th anniversary with a licensing program befitting a queen. Act III Licensing plans a variety of programs, including exposure at Steve & Barry’s with T-shirts and loungewear for men and women in fall. Fox Home Entertainment will also come to market with a special-edition DVD to hit stores this fall. Details surrounding the release and marketing plans will be revealed soon. Other new licensees include: NECA for figures, novelty gifts, accessories and stationery; Fortune Fashions for T-shirts to hit the mid-tier and mass market; Worldwide Biggies for an action-adventure animated casual game and a broadband-connected game to be teased on the DVD and available for download across all online game sites; and MeadWestvaco for calendars. Licensees are currently being sought for selected accessories, health and beauty, mobile content, toys and games, and plush.