Universal Inks CP Deals for Secret Life of Pets 2

Universal Brand Development has unveiled its consumer products program for the upcoming release of The Secret Life of Pets 2.

License Global

July 5, 2019

1 Min Read

Universal Brand Development has unveiled its consumer products program for the upcoming release of The Secret Life of Pets 2.

Partners for the new program include Just Play, Build-A-Bear, Bendon Publishing, Zak Designs, and Best Accessory Group. The multi-category program will feature fashion collaborations, a publishing program, activity books and early readers, as well as a line of home goods, consumables, party and stationery products.

“We designed the consumer products program for The Secret Life of Pets 2 to capture the playful personalities of the film’s characters, enabling fans to bring the movie home with them through a wide array of toys and collaborations,” Lindsay Hollingsworth, vice president global franchise, Universal Brand Development.

A full list of the program partners is below:

  • Toys–Just Play, Basic Fun; Build-A-Bear; DGL; MJ Holding; Ravensburger; Snap Creative; Trefl; Toy Factory; TY; Zinc; Clementoni; TOMY Company and SEGA Gourmandise

  • Apparel and Accessories–Central Brands; Hybrid; Bentex; Handcraft; Jellifish; NTD; Strategic Partners; Accessory Innovations; High Point Design; HER Accessories; Accutime; H&M; H2W; Heys; Imagine8; Legacy; Monogram and SG International

  • Publishing–Bendon Publishing; Random House Children’s Books; Phidal and Phoenix International

  • Party & Stationery–ACCO Brands; American Greetings; CSS; DecoPac; Retail Centric Marketing (Dreamtivity); Hallmark; Inkology; Innovative; Party City; Procos; PTI; Smilemakers; Trends International; Unique Industries; Sambro; Pyramid Posters; Sunstar and Procos;

  • Home–Willow Pets; Character World; Franco Manufacturing, Jasco; Peachtree Playthings; Stor; Tervis Tumbler; Thermos; Tin Box; Varta; York Wallcoverings and Zak Designs

  • Consumables–ASO; Best Accessory Group; Church & Dwight Vitamins; good2grow; imaginings 3 Flix; Kraft Heinz (Capri Sun); PEZ; Radz; Dr. Fresh (High Ridge Brands); GBG Beauty; Puffs; Topps; Townley and Suave

  • Seasonal–Hallmark

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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