Snoop Doggie Doggs Welcomes New Retail Partners

Snoop Doggie Doggs, the petwear brand founded by entertainer and entrepreneur, Snoop Dogg, in partnership with SMAC Entertainment and Little Earth Productions, has announced the expansion of its retail presence, with seven new partners and more to come throughout 2023. The move comes after the successful pre-holiday 2022 launch of the brand, which has gained popularity among pet owners looking to spoil their dogs and cats with a taste of Snoop’s legendary lifestyle.

Adding to the brand’s existing partnership with Amazon, which helped kick off the launch of Snoop Doggie Doggs late last year, the brand welcomes Petco, Healthy Spot, PetSmart, Kohl’s, Faire, Pet Supplies Plus and Wholesale Pet to the Dogg pack. Known for their extensive lineups of petwear, pet accessories and pet supplies, these retailers represent a significant milestone for Snoop Doggie Doggs, which has been steadily expanding its retail presence since its founding.

“We are absolutely thrilled to introduce our newest retail partners,” says Rob Brandegee, co-founder, Little Earth Productions. “Seeing what a hit Snoop Doggie Doggs is with consumers has been a dream, and continuing that feeling and momentum with Petco, Healthy Spot, PetSmart and so many more is surreal. We can’t wait to keep bringing the Dog(g) ’s Life to dogs and cats everywhere as we continue to expand throughout this year and beyond.”

Already in the works are additional retail partners that will be announced later this year and continue to expand pet owners’ access to the brand’s extensive range of petwear inspired by Snoop Dogg himself.

“As a California-based pet retailer, partnership with Snoop Doggie Doggs made perfect sense,” says Reva Choi, senior director, marketing, Healthy Spot. “We’re proud to carry this collection of premium pet apparel, supplies and accessories, and we’ve loved seeing our community embrace the iconic Snoop Doggie Doggs lifestyle.”  

Petco, PetSmart, Kohl’s, Faire, Pet Supplies Plus and Wholesale Pet have also echoed their enthusiasm for the partnership, offering their consumers Snoop-approved apparel, plush toys, bowls, leashes and more. 

“In over two decades of working with Snoop and Shante [Broadus, entrepreneur, wife of Snoop Dogg] it is clear that Snoop Doggie Doggs is one of the most authentic brand expansions we’ve ever produced,” says Constance Schwartz-Morini, co-founder, chief executive officer, SMAC Entertainment. “The immediate success and strength of this brand has enabled us to quickly develop a meaningful pawprint of retailers, which will help us bring our unique line of pet apparel, toys and accessories to customers and fans.”