Vans, Discovery Collaborate for Benefit

Vans has announced its upcoming partnership with Discovery on a line of footwear and apparel to benefit Project CAT, Discovery’s effort to join the mission to double the world’s wild tiger population.

Timed to coincide with Global Tiger Day on July 29, the tiger-inspired collection of footwear, apparel and accessories for adults, kids and toddlers will be available in July on Vans.com and at select Vans retail locations. Vans and Discovery will also donate $20,000 to help support Project CAT’s mission to conserve acres and ensure a healthy habitat for tigers, as well as other endangered species. 

The Vans x Project CAT collection includes footwear styles available in adult, kids and toddler size ranges, featuring photoreal print of tigers on the quarter panel, fuzzy ears embroidery and more. Rounding out the collection are apparel and accessories designed so kids can proudly display their support.

“Project CAT, launched in 2016, is committed to conserving the world’s wild tiger population and actively seeks out collaborations with brands like Vans that share our mission, extending opportunities for consumers to show their stripes while helping our planet,” says Jessica Beatus, group vice president, standards and social good, Discovery. “Discovery’s passionate fans have also always acted as partners in this cause, and we are thrilled to give them a stylish way to support Project CAT through this line of Vans footwear and apparel.”

The Vans x Project CAT collection will be available online and at select Vans retail locations this July. For more information, visit Vans.com/news.