Teenage Cancer Trust Launches The Who Headliner Statue

Limited-edition piece launched in partnership with entertainment company, Toikido.

License Global

January 10, 2023

2 Min Read
The Who Headliner Statue.
The Who Headliner Statue.Teenage Cancer Trust

Teenage Cancer Trust has joined forces with Toikido to give music fans the chance to own a piece of unique music memorabilia with the launch of a new limited-edition The Who Headliner Statue. 

Seven young people aged 13-24 hear the words “you have cancer” every day. Teenage Cancer Trust funds specialist nurses, youth support teams and hospital units within the NHS to provide the best care and support during treatment and beyond, making sure cancer doesn’t stop young people living their lives. 

The Who’s frontman and honorary patron of the charity, Roger Daltrey CBE, has curated Teenage Cancer Trust’s annual series of gigs at the Royal Albert Hall since 2000.  

To celebrate the band’s commitment to Teenage Cancer Trust, the charity has teamed up with Toikido to launch a new limited-edition range of The Who Headliner Statues. 

The design is based on the original logo design by Jamie Hewlett, synonymous with the charity’s Royal Albert Hall shows. With only 500 available to purchase, the 8-inch zinc alloy statues feature The Who’s iconic target logo on the “headliner” character’s T-shirt, together with Roger Daltrey’s and Pete Townshend's signatures printed on the walnut base. All statues come individually wrapped in a bespoke gift box with satin fabric lining and 100% of proceeds are donated directly to the Teenage Cancer Trust.  

Related:Toikido Partners with P.M.I and Character Options to launch ‘Piñata Smashlings’

‘’Our shows are one of the highlights of the British music calendar, thanks to our Honorary Patron, Roger Daltrey CBE, and The Who’s tireless support of the charity, and we have been enormously fortunate to raise over £30 million – this money is vital in allowing us to continue our important work supporting young people with cancer,” says Jane Ashton, head, music and entertiainment, Teenage Cancer Trust. “The Jamie Hewlett image captures the energy of youth and the spirit of rock ‘n’ roll, and to bring it to life in 3D form in partnership with Toikido and The Who is very exciting.’’  

“The word ‘kind’ is embodied in Toikido’s DNA, both in our commitment to doing things differently and in being great to work with, which includes creatively giving back to charity wherever possible,” says Darran Garnham, founder, Toikido. “The team and I are honored to be working with Teenage Cancer Trust in launching this first limited-edition range of The Who Headliner Statues. Not only do we believe the statues will be perceived as valuable collectors’ items for fans both U.K. and worldwide but feel they will play a fundamental role in helping to raise vital funds for such an amazing charity.”  

Teenage Cancer Trust will return to the Royal Albert Hall, London, in March for another week of music and comedy. 

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