Sesame Workshop Names Whit Higgins to Exec Role

Sesame Workshop has appointed Whit Higgins as its vice president, international media distribution and business development.

Higgins will be responsible for the development and execution of international content distribution strategy for all Sesame Workshop properties, including the “Sesame Street” series, which celebrates 50 years this year. He will also work to cultivate commercial growth and corporate partnerships across consumer products, sponsorships, live events, themed entertainment and education.

“Whit has extensive experience developing and launching new IP-related businesses and product offerings internationally,” says Ed Wells, senior vice president and head of international media and education, Sesame Workshop. “We are producing a larger slate of content than ever before, featuring ‘Sesame Street’ Muppets as well as all new properties and characters. Whit’s expertise will enable us to optimize distribution of this content across all platforms, being everywhere kids are. We’re thrilled to have him join the team and to help Sesame Workshop achieve our mission of helping kids everywhere grow smarter, stronger and kinder.”

Most recently, Higgins served as senior vice president, strategic planning and business development, National Geographic Partners, where he was responsible for the expansion of new business opportunities across all platforms including the launch of the National Geographic Kids’ linear channel and digital app in Latin America and the Middle East.