Sesame Workshop and HiHo Kids Collab on YouTube SeriesSesame Workshop and HiHo Kids Collab on YouTube Series
Sesame characters will feature in two episodes of “Kids Meet.”
June 14, 2022
Sesame Workshop, a nonprofit media and educational organization, and HiHo Kids have announced a collaboration on two new episodes of the HiHo series, “Kids Meet.” The series empowers kids to lead one-on-one interviews with change-makers, highlighting an appreciation for all aspects of human diversity.
The collaboration will feature “Sesame Street” characters, Elmo, Abby Cadabby and Ji-Young, a recently introduced Korean American Muppet. The furry friends, along with the kids, meet positive role models and trailblazers asking questions openly and honestly as they get to know two new friends: a dancer and a basketball player.
“Kids Meet a Dancer” features Samantha Lopez, a dancer who happens to use a wheelchair. “Kids Meet a Basketball Player” introduces Ryneldi Becenti, who is from the Navajo Nation and is the first Indigenous American to play in the Women’s National Basketball Association (WNBA).
This is the first collaboration between HiHo Kids and Sesame Workshop and features content that is organic and an authentic fit for both brands – engaging and educating a highly inquisitive generation of kids.
“It was a career highlight for me to work with and learn from the folks at Sesame Workshop,” says Claire Buss, director, development, brand partnerships, HiHo Kids. Their approach to kids’ content dovetails so nicely with what we do at HiHo Kids and I’m thrilled to bring this partnership to light.”
“We know that children are naturally curious — whether it’s meeting new people or learning a new dance or sport,” says Vera Verba, director, YouTube Content and Programming, Sesame Workshop. “HiHo Kids encourages kids to ask questions, to use their imaginations and to discover the world around them, which promotes empathy and understanding. As a like-minded organization, this approach spoke to us, and we were thrilled to create the new YouTube series together.”
The first episode of “Kids Meet with Sesame Street” dropped June 13, with the following episode releasing on July 18.
The HiHo Kids x Sesame Workshop collaboration is part of Coming Together, an ongoing Sesame Workshop initiative to nurture children's positive and healthy identity and sense of belonging. Additional Coming Together content is also produced in partnership with Warner Bros. Discovery; it joins a short-form “Word of the Day” series where the Muppets of Sesame Street and celebrity friends learn about words like “Belonging,” “Fairness” and “Diversity.”
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