PEZ Partners with Quidd to Launch NFT Collection

PEZ has announced its partnership with Quidd, a digital collectible and NFT marketplace for PEZ’s first non fungible token (NFT) collection. PEZ and Quidd were brought together by PEZ’s licensing agency, Lisa Marks Associates (LMA). 

“We are thrilled to partner with Quidd for the launch of our first NFT collection,” says Christian Jegen, president, PEZ Candy. “Quidd’s reputation as a leader in the digital collectibles space aligns perfectly with our vision for this venture. Together, we aim to create a unique and memorable experience for PEZ enthusiasts and digital collectors alike.” 

The inaugural PEZ NFT collection, hosted on the Quidd platform, will feature a curated selection of digital PEZ dispensers. Each digital collectible is a one-of-a-kind digital item that can be minted by collectors to the Ethereum blockchain and accessed via their self-custodying MetaMask wallet. All minted NFTs will be verifiable on the blockchain, ensuring authenticity, scarcity and interoperability for collectors.  

“We’re excited to partner with PEZ and bring their iconic dispensers to the Quidd platform as mintable NFTs,” says Michael Bramlage, chief executive officer, Quidd. “This collaboration will trace the history of PEZ, reviving nostalgic memories and shining a light on the hidden gems from PEZ’s nearly 100-year-old back catalog. It will further demonstrate the unique capabilities of mintable NFTs as a fast, fun and affordable way to collect that is complementary to physical collecting.” 

The first sale kicks off on Dec. 20, available while supplies last.  Collectors will have a limited time to open mystery boxes to secure digital PEZ dispensers, including Santa Claus. 

“This is a truly historic collaboration,” says Lisa Marks, president, Lisa Marks Associates. “PEZ and Quidd will provide a whole new platform that will capture the imagination of collectors everywhere and will allow fans of pop culture to collect PEZ in an exciting new way.” 

To celebrate this collaboration, PEZ and Quidd will be hosting virtual events, engaging fans on social media and providing behind-the-scenes content through the run-up to the drop.