WildBrain CPLG, Supercell Join Forces for ‘World of Clash’ Global Licensing Partnership

WildBrain CPLG to build a global consumer products licensing program for Supercell’s mobile games, “Clash of Clans” and “Clash Royale.”
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June 28, 2023

Supercell, World of Clash
Supercell, World of ClashWildBrain CPLG

WildBrain CPLG

has secured a global partnership with game company, Supercell, to create the first licensing program for its “World of Clash” gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, “Clash of Clans,” together with its hit spin-off game, “Clash Royale.” Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games with target categories, including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.

As the first game in the “World of Clash” franchise, the “Clash of Clans” online game, released in 2012, is set in a fantasy world where players build their villages, train troops and battle other players’ villages. “Clash Royale,” launched in 2016, is a real-time, online strategy game that combines elements from collectible card games, tower defense and multiplayer

battle arenas.

“Supercell’s hugely successful ‘World of Clash’ franchise set the gold standard for online strategy games, capturing the imaginations of millions of fans around the world, who love the ‘Clash of Clans’ and ‘Clash Royale’ brands,” says Maarten Weck, executive vice president, managing director, WildBrain CPLG. “We’re thrilled now to enter into this partnership with Supercell to launch a new licensing program for these iconic brands. By leveraging our truly global licensing reach, combined with our deep expertise in local territories, we aim to build an offering across consumer products and experiences for ‘Clash of Clans’ and ‘Clash Royale’ that will bring their legions of devoted fans around the world exciting and entertaining new ways to celebrate and engage with these legendary brands.” 

“‘The World of Clash’ continues to grow through new games, content, experiences and now, products,” says Andrea Fasulo, head, global licensing, Supercell. “We are thrilled to be partnering with WildBrain CPLG to expand Clash fandom and lead the franchise to new levels of success. With some of the most beloved and recognizable mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from ‘Clash of Clans’ and ‘Clash Royale,’ with product lines that will excite the games’ most passionate and dedicated players, reach new audiences and continue to grow the Clash brand.”

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