MGM Resorts Launches the First NFT-Ticketed Event in Las Vegas

Jabbawockeez White Glove Ticket Collection is gateway to first NFT-enabled experience for Las Vegas.

March 30, 2022

MGM

MGM Resorts International is launching the first Las Vegas NFT-enabled live performance experience for dance crew, Jabbawockeez' newest production, “Timeless.” In partnership with NFT company, YellowHeart, MGM Resorts developed the White Glove NFT Ticket Collection to deliver an immersive experience.

When NFT holders redeem their NFT ticket at the show, the monochrome digital ticket transforms into a Jabbawockeez video, serving as a permanent keepsake and digital key that unlocks exclusive benefits. NFT owners will enjoy premium seats, behind-the-scenes access and meet-and-greet opportunities at the “Timeless” production, become founding members of the MGM Rewards-Jabbawockeez NFT community, receive limited-edition content and merchandise and more. Additionally, 24 hours after the show, NFT owners will receive a signature "History in Motion" collectible commemorating this moment in the group's history.

"With the launch of ‘Timeless,’ we are giving Jabbawockeez fans a new way to experience

the show," says Andrew Machado, senior vice president, digital design and business adjacencies, MGM Resorts. "NFTs usher in a new era for fans where the ticket itself is an ever-evolving experience that begins before the curtain lifts and continues long after the show ends. At MGM Resorts, we strive to create immersive experiences that wow our guests and Jabbawockeez is the perfect partner for our first NFT. They're amazing creators who are always willing to step outside the box with us to innovate." 

"We are thrilled to be partnering with the world-class, innovative team at MGM Resorts and the extraordinary dance crew Jabbawockeez on this trailblazing, first-ever NFT-enabled live event ticketing in Las Vegas,” says Josh Katz, chief executive officer and founder, YellowHeart. “The use of NFT ticketing has quickly become the future and allows us to provide fans ongoing engagement through their NFT ticket. The NFT ticketing experience will also illustrate the many benefits for fans, providing them with unique and exclusive access to this community."

"We are grateful to have the opportunity to finally celebrate our ‘Timeless’ grand opening at MGM Grand,” says Kevin "KB" Brewer, co-owner, Jabbawockeez. “This will be a special evening for the entire Jabbawockeez family as we enter the NFT community for the first time, offering a one-of-a-kind ticketing experience while providing an overall entertaining evening for our fans, friends and family."

A limited set of 1,110 Jabbawockeez White Glove NFT Tickets are now available for purchase for select Jabbawockeez performances April 7-30.