April 6, 2018
The YouTube Star has designed her first range of women’s apparel for the retailer.
Digital Brand Products brokered the deal.
Chriselle x J.O.A. will include a selection of dresses, jumpsuits, tops and blazers. It also marks the first design collaboration for Lim, who began her career doing fashion tutorials on YouTube.
The Chriselle x J.O.A line will launch at more than 40 Nordstrom locations in the U.S. and Canada and online at Nordstorm.com.
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