Creators and Collectors Can Showcase Their NFTs on Instagram

Thanks to blockchain technology, artists can now leverage new tools to earn income, and fans can support their favorite creators by purchasing digital collectibles – art, images and videos, music or trading cards – as non-fungible tokens (NFTs) on Instagram.  

Instagram is beginning to test digital collectibles with a handful of U.S. creators and collectors who will be able to share NFTs on Instagram that they have created or bought. This feature includes: 

“As a purpose driven NFT brand on a mission to remind women that they can be everything they want to be, Boss Beauties couldn’t be more excited to drive even more visibility and awareness through Instagram’s global community,” says Lisa Mayer, founder and chief executive officer, @bossbeautiesnft. “We can’t wait to reach more women so we can educate and empower them to learn about all that is possible through web3 and NFTs.” 

Digital collectibles are slated to come to Facebook shortly, and the ablity to allow people to display and share their digital collectibles as AR stickers in Instagram Stories. Over the coming months, we will explore additional features to provide further benefits of this technology to creators and collectors.