CN Launches E-Commerce Program

E-commerce program will feature artist interpretations of the network’s animated series.

Cartoon Network Enterprises has launched The Cartoon Network Collective, an exclusive limited edition product offering linking artists to Cartoon Network’s original series.

The Collective, which will live exclusively on CartoonNetworkShop.com, is a collaboration between Cartoon Network, licensee Bolder Road and the newly-formed Horizon Line Studios, and was created specifically to serve a growing group of collectors and Cartoon Network fans.

The e-commerce program’s launch offering will include designs from 10 different artists and will be featured in an array of curated products including limited edition posters, apparel, phone cases, notebooks and more.

Each month, the collection will be refreshed for new artists to present their interpretations of Cartoon Network’s properties.

“Cartoon Network has some of the most loyal, dedicated and discerning fans out there,” says Pete Yoder, vice president, Cartoon Network Enterprises. “The Collective provides an opportunity for our fans to acquire never-before-seen, exclusive network product interpreted through some of today’s most talented artists.”

In addition to the product offering, The Collective will also feature interviews with each of the artists as well as behind-the-scenes content from several of Cartoon Network’s top shows.

“This is an exciting time to be in entertainment because pop culture has permeated so many aspects of our lives,” says Rick Blanco, chief executive officer and creative director, Horizon Line Studios. “The Cartoon Network Collective will be more than a store–it will be a community that will offer fans and collectors a new way to engage with their favorite brands.”

The first collection will launch this month and will feature pieces inspired by “Adventure Time,” “Steven Universe,” “We Bare Bears,” “Clarence,” “Regular Show,” “Over the Garden Wall,” and “Dexter’s Laboratory.”