There will be an auction of the first NFT, featuring a limited-edition Build-A-Bear 25th celebration NFT collectible featuring
crystals. Along with the NFT, the auction winner will receive a physical teddy bear – only one produced – making this a rare digital and physical collectible. The winner will also receive a complimentary trip for two to Build-A-Bear's 25th Anniversary Gala.
"We are thrilled to enter Web3 as we celebrate our silver anniversary, which is not only an acknowledgment of the accomplishments over our first 25 years but a look ahead to new ground-breaking opportunities for our company," says Sharon Price John, president, chief executive officer, Build-A-Bear Workshop. "This announcement speaks to
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