Baby Shark Meets LINE FRIENDS To Celebrate Fine Art

The Pinkfong Company, the global entertainment company behind Baby Shark, has teamed up with a digital IP entertainment company IPX (formerly known as LINE FRIENDS) and will jointly release “Night at the Art Museum”, a brand-new 2D animated series featuring Baby Shark and LINE FRIENDS, beginning Sept. 14. 

Inspired by paintings in art history, the six episode long series is part of a special collaboration between the two to reach wider audiences across the globe. Key details of the partnership include a 2D animated series, exclusive merchandise and a global licensing program. 

“Night at the Art Museum” follows Brown and Sally, the original characters from IPX, as they meet Baby Shark. Starting with “Birth of Venus,” each episode reimagines six paintings accompanied by tunes and animations in contemporary beat. 

Following the co-produced animated series, The Pinkfong Company and IPX will jointly produce various exclusive products including bath products, apparel, stationery and more. These special products will be available to purchase on both official online and offline stores of LINE FRIENDS.  

“With its unique creative capabilities, the special encounter of Baby Shark, the world's only content IP that set a Guinness record of 10 billion YouTube views, and worldwide popular LINE FRIENDS characters marks a global phenomenon and a high-end collaboration that will capture hearts of global fans,” says Ryan Lee, executive vice president, The Pinkfong Company. “We look forward to both IPs bringing joy and inspiration to wider audiences worldwide through this collaborative content series of the two companies.”